That moment has arrived. And we couldn’t have asked for a better contrast: fire and snow. The vision and reality.

In Predazzo, that moment came yesterday, January 28, when the Olympic Flame passed through the town, igniting not just a torch, but an atmosphere capable of reassuring, delighting, and truly moving everyone.

The passage of the Olympic Flame was not just a simple transit, but a true statement of intent: here, among the streets of the town center, the “Giuseppe Dal Ben” Stadium, and our peaks, Milan-Cortina 2026 is not an event arriving from afar, but a story born from the territory itself.

The image of its arrival will remain etched in the memory of all who welcomed the Olympic caravan, reaffirming once again how Predazzo can be considered the capital of Nordic sports, where altitude is not just a geographical matter, but a cultural and sporting one as well.

Along the streets, in the squares, in the eyes of those waiting for its arrival, there was the awareness of experiencing something beyond an event: it was received as one welcomes something familiar, almost inevitable.

The torch continued its journey, as it should. But in Predazzo, it left behind something that will not go out: a shared energy, a collective vibration growing stronger hour by hour, until February 6.

When, on the day of the ceremony and the days that follow, the world will look to our Predazzo, many will remember the moment when it all truly began. That winter day when, amid snow and anticipation, the Olympic flame found its home.